on target
Practical Business Intelligence and Decision Support
User Analytics: Why you need them
No, I am not talking about Web Analytics (used to optimized web pages). If software is your business, User Analytics are as important as Web Analytics and, implementing them before competition can give you a differential advantage.
User Analytics (UA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of software application usage.
Here are some typical answers you would expect from UA:
Who are the users of my application? What are their profiles?
How often they use my application?
How much data / information they manage through my application?
Which are the most usual tasks?
Which are the most common error?
Which is the actual learning curve, which are main obstacles?
How long does it take to become proficient with my application?
Which users are defeating? Why?
[Read More]
Posted at 12:00AM Jan 05, 2010 by admin in IT |
